Earlier this year Idole launched their first competition ever to search the globe for new talent. The competition was backed by a number of prestigious partners offering awesome prizes and the winner will be awarded a full modeling contract with Idole Model Management. Now in the last stages of the competition, 15 finalists have been [...]
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Pinning with style – here’s the 411
Growing in popularity, although still a runner up to Facebook and Twitter, Pinterest is attracting plenty of eyeballs, and considering its one of the fastest growing platforms, is definitely one not to be ignored. Besides its impressive growth, the average time spent on site has already exceeded Tumblr, Twitter, LinkedIn and Google+. It has also shown [...]
Olympic athletes take to the catwalk
With the Olympics around the corner it’s a hot topic not only within the sports realm but the fashion one too. Some of world’s top designers associated with the catwalks of Paris, Milan and New York were quick off the blocks when coming up with their Olympic collections. Giorgio Armani, who has designed the Italian [...]
How Shopper Psychology Applies to Social Commerce
No purchase decision happens by chance. Every thought leading up to why you need the product, the rational vs. emotional arguments as to what the product will offer to the intrinsic and extrinsic benefits, are all weighed up and part of a very complicated decision making process.
How do agencies appeal to women online?
When looking for talent, the most important thing is to know where to look. As social media has grown and become one of the most influential communication channels, it makes sense to make use of these platforms when looking for new talent. Social media seems more focused on the gender split that the historical distinction [...]
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