Debates about beauty and the brain have revolved around whether we “think beauty” or “feel beauty”. A lot of marketing money goes towards understanding how people’s brains respond to images. What we do know is that it takes a good few seconds for stimuli to enter into the cognitive portion of the brain, where we [...]

Modeling Agency Giant Management Welcomes Esther Roitman
Giant Management is pleased to announce the appointment of Esther Roitman as their new Bookings Director. Esther brings a wealth of knowledge and global experience to Giant Management, having worked in New York and Europe for American Harper’s Bazaar, Spanish Vogue, Russian Vogue, New York Magazine, Valentino Red, Haider Ackermann, Escada, Nike, Monique Lhuillier and [...]

How Models are Made
I recently saw an online video called “How Models Are Made (Fashion Behind the Scenes)”, which is really a must-watch for any young models looking to get into the industry. It should be of interest to modeling agencies too. As a model agent, you are likely fully aware of how models are made; but what [...]

Google Glass Review – Functions and Flaws
There has been a lot of hype over one of Google’s latest gadgets – Google Glass. The multi-billion dollar company never fails to create huge excitement around their products, which is evident in this case by their impressive video trailer “How It Feels [through Glass]” It’s easy to get really excited about Google Glass after [...]

Scuba iPad Covers: Custom-branded & Virtually Indestructible
Article by David Vandoo The inevitability of change continually impacts our industry. When I first became a part of Models Mart over 30 years ago, the standard portfolio was an 11”x14” case with a ring binder, zipper and handles. They were cumbersome and heavy to carry. Following the lead of agencies in Europe, Models Mart [...]
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