Here is a compilation of the recent AW14 Fashion Weeks. New York and the start of London…
Obviously, as we are technology partner for our clients, this should be something we look at. Last NYFW we discussed the use of Google Glass and iPhones, but given their absence this season as an integral part of any show it would appear this was a circumstantial partnership most likely due to the fact that the SS14 week coincided when some of the tech giants release their new products. So it was more a case of shared branding and PR., rather than true partnerships it would appear.
Due to inclement weather, one thing that has flourished has been the live streaming done for the shows. It was very likely that several people preferred to watch the streaming while tucked up nice and warm, but as we all know this is no prediction that the physical fashion shows are going anywhere as most of the action takes place off the catwalk.
There was some major excitement about Alexander Wang’s use of heat-reactive material, you can see an example of a parka already on pre-order below. They transform from dull hues to vibrant tones of lime and purple. Here is Vogues reaction to it.
On the social media front, again, it was Instagram where most of the action took place.
– Blog Modelinia created a Top 10 model Instagram accounts to follow.
– Vogue Paris gave us the Instagram highlights.
– Behind the scenes compilation can be seen for NYFW here, if you missed anything: Faces of NY Fashion Week. Promoted by fashion icons including Victoria Beckham and Cara Delevingne, the social hub has curated 1 million images and videos shared of the event across Tumblr, Twitter and Instagram.
Racial profiling once again got coverage as the ‘rate of change’ was still not as visible as some advocates would like to see. It is still around the 80% mark as it has been for 6 seasons, as discussed in this Jezebel article. The Guardian in the UK ran a story today discussing the profiles of models used on the runways: “Why black models are rarely in fashion” Although, American Vogue will be doing a feature soon on the topic of diversity, so watch this space for more on this topic.
Upcoming: Before the start, Models.com touted the following upcoming models as ones to watch.
NY winners: Modelinia has the Top 5 models according to number of shows walked:
Josephine Le Tutor (The Society Management) 25 shows
Lexi Boling (Ford Models) 24 shows
Katline Aas (IMG) 22 shows
Kate Goodling (Ford) 21 shows
Front row analysis here:
Vogue looked at Burberry’s London show with the following quotes: “(and who’s who of hot-property models): Cara Delevingne, Jourdan Dunn, Edie Campbell, Matilda Lowther, Malaika Firth, Charlotte Wiggins and Sam Rollinson. Bailey does like to create a spectacle, and what better way to do it than to wow with the casting?” www.vogue.co.uk
Entertainment Online, which has a dedicated Fashion Week section with loads of content: www.eonline.com/
Harper Bazaar: www.harpersbazaar.com
NOTE: Images used courtesy of MB Fashion Week: http://www.mbfashionweek.com/photos_and_videos