Growing in popularity, although still a runner up to Facebook and Twitter, Pinterest is attracting plenty of eyeballs, and considering its one of the fastest growing platforms, is definitely one not to be ignored.
Besides its impressive growth, the average time spent on site has already exceeded Tumblr, Twitter, LinkedIn and Google+. It has also shown impressive referral traffic rates, driving more traffic than YouTube, LinkedIn and Google+ combined! But all that said, the real question is, why should you care about this platform for your agency?
Give your agency a personality
The beauty of Pinterest is that your agency is no longer limited to websites and business conversations to show off your personality. Pinterest allows your agency to highlight interesting elements about your company which can easily be done through creating customized boards.
You can then link each image back to your website or blog where you can provide more in depth info about a specific, model, client or area of your business. Besides providing information that is relevant and interesting to your users, it allows for further exposure and engagement opportunities.
Showcase your Work
Whether you use your boards to show off your models, favorite shots or great ad campaigns – sharing interesting relevant content and visually showcasing your agency and your work is the crux of this platform. Pinterest’s high referral rate also increases your online footprint giving you, your models and clients greater exposure.
Agencies could even use Pinterest is to create boards for specific clients or categories. Whether your agency represents restaurants, designers, fashion labels or products – whatever kind of clients you have, you can create a relative board to feature some of their key pieces or top-selling products.
As an agent you’re always on the lookout for fresh new faces. Pinterest is a great platform to network with other agencies and models which could lead to future collaboration. Likewise it increases your exposure for not only for networking but for your models to be discovered by other agencies that might be looking for transfer opportunities.
The bottom line
Pinterest is a visual extension of your agency, and your business. It needs to work in conjunction with all your other online channels; however its point of different is that its 100% visual, and that is really what our industry comes down to.